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Forouzan Farzinnejad

UX Researcher & XR Project Owner | User-Centered Digital Experiences

About Me

Master of Science (2019-2021)
Sharif University of Technology, Tehran, Iran
M.S. of Computer Engineering
GPA= 19.38/20 (4/4 in WES format)

Bachelor of Science (2014-2018)
University of Isfahan, Isfahan, Iran
B.Sc. of Information Technology Engineering
GPA= 18.67/20 (3.92/4 in WES format)

My Research Interest:

  • • Virtual Reality
  • • Augmented Reality
  • • Serious Game
  • • Human-Computer Intraction
  • • UI/UX Design

My Google Scholar

Experiences

Lead XR Strategist, UX Researcher & Project Owner

– Lead cross-functional XR projects from concept to delivery, integrating UX research, immersive design, medical science, and technical development to create evidence-based learning experiences.
– Translate complex healthcare and scientific topics into user-centered VR experiences by defining research questions, user requirements, interaction flows, and learning objectives with stakeholders and domain experts.
– Direct prototyping, usability testing, and iterative validation workflows to improve clarity, engagement, accessibility, and measurable learning outcomes.
– Facilitate ideation workshops and concept development sessions with multidisciplinary teams to turn user needs and expert insights into actionable XR product concepts.
– Design VR user journeys, interaction sketches, and experience flows to support intuitive navigation, onboarding, feedback, and task completion.
– Partner with academic and clinical experts to ensure scientific accuracy while keeping the end-user experience clear, engaging, and accessible.
– Manage project ownership across research, design, development, asset production, version control, and deployment workflows.

Onliveline.nxt GmbH, GermanyAug. 2026 – Present

UX Researcher & Senior XR Developer

– Designed and evaluated user-centered AR/VR applications by combining UX research, usability testing, interaction design, and technical development.
– Improved usability from SUS 64.69 to 81.39 by identifying friction in the initial gamification approach and redesigning the experience around simpler, more intuitive interaction flows.
– Developed VR experiences including Speech-to-3D Model Generation and Bakery Sales Training, translating user needs and training goals into immersive workflows and interactive scenarios.
– Developed an AR visualization project for wrought iron designs, helping users understand spatial and product concepts through interactive 3D visualization.
– Integrated Azure and AWS APIs into VR applications to support real-time interaction, speech-based input, and responsive immersive experiences.
– Created research, product, and technical documentation to align stakeholders, developers, and researchers around user needs, design decisions, and implementation constraints.

Technology Transfer Center Upper Franconia, GermanyDec. 2023 – Mar. 2025

UX Researcher & AR/VR Developer

-Designed, developed, and evaluated immersive AR/VR applications for education, training, and human-computer interaction research.
– Designed and implemented two VR educational applications to teach the single-layer perceptron concept, translating abstract computer science topics into interactive learning experiences.
– Developed an exergame for table tennis forehand-drive shadow practice using Intel RealSense D435, applying motion-based interaction and feedback to support skill learning.
– Conducted user-centered evaluation activities including usability testing, behavioral observation, video analysis, and quantitative analysis to understand user interaction patterns in XR.
– Published research in games, XR, immersive learning, and interactive systems, contributing to a broader portfolio of 7 peer-reviewed publications.
– Mentored novice programmers and students by supervising work plans, providing technical guidance, and supporting research-based development workflows.

Coburg University of Applied Sciences, GermanyJun. 2022 – Dec. 2023

UX Research Intern & Unity Developer (Fixed Contract)

-Developed two AR experiences highlighting successful women in STEM, including Grace Murray Hopper and Maryam Mirzakhani, using interactive storytelling to support engagement and representation.
– Designed web-based interactive stories about women’s workplace challenges, transforming social and educational themes into accessible digital experiences.
– Applied user-centered design principles to create inclusive interactive experiences focused on empathy, learning, and awareness.
– Contributed to academic research on interactive storytelling, digital learning, and inclusive technology, resulting in one peer-reviewed publication.

CYENS Centre of Excellence, CyprusJuly 2020 – Dec. 2020

UX Researcher & Unity Developer Intern (Fixed Contract)

– Designed and developed a mobile animation tool that enabled novice users to animate hand-drawn sketches through simple point-based interaction.
– Achieved an Excellent SUS score of 88.375 by conducting usability testing and refining the interaction design for non-expert users.
– Supported the full UX research process, including prototype development, user study execution, usability evaluation, analysis, and research reporting.
– Published the project as a peer-reviewed ACM SIGCHI EICS paper, documenting the interaction design, technical implementation, and usability findings.

ETH Game Technology Center, SwitzerlandJuly 2019 – Aug. 2019

Serious Games UX Researcher & Unity Developer

– Developed Physio Basket, a sensor-based rehabilitation game using Arduino and gyroscope input to make hand therapy exercises more engaging and interactive.
– Developed a mobile serious game designed to support lifestyle change and self-efficacy for children with obesity.
– Applied player-centered design principles to healthcare games by combining real-time feedback, simple interaction mechanics, and motivational gameplay loops.
– Contributed to research and publication work on serious games, health behavior change, and game-based learning.
– Created optimized 3D characters and assets for real-time interactive applications.

Center of Entertainment Industry, IranSept. 2017 – Sept. 2018

Interactive Games Developer & UX Researcher (Fixed Contract)

– Developed two Kinect-based interactive advertising games for Kit Kat and Tap30, using motion-based gameplay to create engaging public-facing brand experiences.
– Designed simple, accessible interaction flows that allowed users to quickly understand and participate in the experience without onboarding complexity.
– Applied consumer UX and advergame principles to improve engagement, brand interaction, and playful customer experience.

Boks Company, Axell Accelerator, IranNov. 2017 – Feb. 2018

Unity Developer

– Designed and developed Augmented Reality (AR) applications, including an AR Xylophone and an AR Dessert Menu.

Freelancer03/2019 – 05/2019

Web Developer

– Developed a personal website for Assistant Professor Prof. Nasiri Mofakham.
– Designed and developed a website for the IoT Lab.

University of Isfahan, IranApr. 2014, May. 2018

Portfolio

Preview Custom Wrought Iron Designs in AR

11 May, 2025

Animal AR Filter

11 May, 2025

Glasses AR Filter

11 May, 2025
GenDeck

Speech-to-3D Model Generation Within The VR Environment

24 March, 2024

Virtual Reality Application for Training Bakery Salespeople

24 March, 2024
VR Room

Interactive Virtual Reality Room

16 September, 2023

Playbook: An Animation-Based Game for Improving Children’s Creativity and Problem Solving Skills

10 April, 2021

Web-based Stories About Women’s Workplace Challenges

7 October, 2020

AR Exhibition – AR for Maryam Mirzakhani

7 October, 2020

AR Exhibition – AR for Grace Murray Hopper

7 October, 2020

A Video Game for Improving Self-Efficacy and Changing Life-Style of Obese Child

7 October, 2020

Interactive Advertising for Kit Kat Chocolate Using Xbox Kinect Technology

7 October, 2020

Interactive Advertising for Tap30 (a Passenger App) Using Xbox Kinect Technology

7 October, 2020

Augmented Reality Dessert Menu

7 October, 2020

Augmented Reality Xylophone

7 October, 2020

PhysioBasket: A Hand Rehabilitation Game Using Wearable Technology

7 October, 2020

3D Modeling Portfolio

Desk Lamp

Desk Lamp

Column

Column

Worm Character

Worm Character

Gun1

Gun1

Gun2

Gun2

Home

Home

Home2

Home2

Jug

Jug

Beach Chair

Beach Chair

Table and chairs

Table and chairs

Basketball Court

Basketball Court

Basketball Ball

Basketball Ball

My Papers

Published in the IEEE Conference on Virtual Reality and 3D User Interfaces, 2024.

Interactive Storytelling Experience for Sensitizing on Gender Equality: An Exploratory StudyPublished in the Workshop on Digital Transformation in Higher Education (pp. 40–48), Cham: Springer Nature Switzerland, 2024.

GenDeck

GenDeck: Towards a HoloDeck with Text-to-3D Model GenerationPublished in the IEEE Conference on Virtual Reality and 3D User Interfaces, 2024.

Categories of actions observed in the video-analysis

Hold Tight: Identifying Behavioral Patterns During Prolonged Work in VR through Video AnalysisPublished in the IEEE Transactions on Visualization and Computer Graphics, 2024.

The Effect of an Exergame on the Shadow Play Skill Based on Muscle Memory for Young Female Participants: The Case of Forehand Drive in Table TennisPublished in the IEEE International Symposium on Mixed and Augmented Reality (ISMAR), 2023

Actions that were observed during the video annotation process

Video Analysis of Behavioral Patterns During Prolonged Work in VRPublished in the 2023 IEEE International Symposium on Mixed and Augmented Reality (ISMAR), 2023.

A New Vision-Based Method in Measuring the Object Real SizePublished in the International Conference on Artificial Intelligence and Applications (ICAIA), 2023

Tools for Animation and Shape Manipulation: A Scoping ReviewPublished in the IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE), 2022

Enhancing Customer Experience, and Brand Awareness through Familiar Gameplay in AdvergamesPublished in the IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE), 2022

Immersive Analytics

Improving Understanding of Biocide Availability in Facades through Immersive AnalyticsPublished in the IEEE International Symposium on Mixed and Augmented Reality (ISMAR), 2022

Playbook: An Animation-Based Game for Improving Children’s Creativity and Problem Solving SkillsPublished in the ACM SIGCHI Symposium on Engineering Interactive Computing Systems (EICS), 2021

Enhancing Consumer User Experience, Education and Brand Awareness through Musical AdvergamesPublished in the International Conference on Computers in Education (ICCE), 2020

A Video Game for Improving Self-Efficacy and Changing the Lifestyle of an Obese ChildPublished in the international conference on Computer Games; Opportunities and Challenges (CGCO), 2018

Other Skills and Activities

Professional Table Tennis Player

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Teaching Assistance


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My Skills


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Honors & Awards


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SOCIAL MEDIA

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  • EMAIL ADDRESS
    forouzan.farzinnejad@gmail.com

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